Some of the world’s most familiar brands and beloved products are as well known for their corporate cultures as they are for what they do. The most obvious examples, particularly in the Tech sector are Apple, Google, and Facebook. Just the mention of these companies conjures images of cool products and services that everyone can instantly identify, and most of us interact with daily. The fact that each is as well known for the work environments behind their products is equally significant. It speaks to the reality that a great product is just the “tip of the iceberg”. Looking below the surface, at “the rest of the iceberg”, is to understand what it takes to deliver products and services that delight, amaze, and inspire; an environment that fosters creativity and encourages innovation.
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